By Phillip Khan-Panni

With examples and speech feedback, this booklet presents a template for purchasing your aspect throughout in precisely a minute. the writer indicates the reader the way to clear out info and current evidence successfully.

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Extra info for 2-4-6-8 how do you communicate?: how to make your point in just a minute

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In summary ... ◆ Aim to bring about some change. ◆ Start with your end in mind. ◆ What outcome do you want? ◆ Be like Demosthenes: get action rather than applause. ◆ Pile on relevant benefits. ◆ Pay attention to your listener’s point of view. ◆ Stay focused, be succinct, call for specific action. 40 Chapter 4 Don’t Be Boring In this Chapter ◆ the four situations when brevity and directness count ◆ what’s the point you are making? ◆ the difference a structure makes ◆ three common weaknesses ◆ the danger of self-indulgence when you rise to speak ◆ understanding how people listen ◆ never cross the boredom threshhold.

For your doors and windows and guttering and everything. ’ The conversation ended soon after that. But what was happening during it? He was following a script that was designed to engage me in a dialogue as early as possible, 37 2-4-6-8 How do you Communicate? and I was refusing to play that game, because I recognised what he was attempting to do. A salesman needs to get a dialogue going because he needs to get you to agree with each of the benefits he offers. I did not want to let him get started on that process, so I interrupted his rhythm by challenging him on the identity of the company and what it offered.

And that presupposes that we have something to say. That’s my cue to introduce the second basic principle in the next chapter. In summary ... ◆ Filter the facts. That’s the first basic principle. ◆ Facts are neutral until they are interpreted. ◆ Don’t assume that your listener will interpret things the same way as you. ◆ A spoken message is not as easy to grasp as a written one. ◆ Make it plain what you want people to feel about what you say. ◆ Avoid jargon and confusing acronyms. ◆ Tell people how they can use what you are offering.

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