By Jason Burby

As a marketer you will need to know how our clients and customers are interacting together with your model, particularly within the electronic area. This ebook is ready the why, not only the how, of electronic analytics and past. it really is meant to aid agents know how to raised leverage insights and shift their groups to target electronic luck, not only the hundreds of information. usually this suggests moving technique, attitudes and folks to create a "culture of research" within your company. 'Actionable internet Analytics' stocks the confirmed framework for making that shift in pondering for electronic teams.

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Accelerating the Release Cycle Does your business work on a quarterly or monthly basis? Outside of financial reporting, companies should be able to move and react flexibly. If you’re truly a data-driven organization, you shouldn’t have to hold yourself to arbitrary release cycles. Instead, your site releases should be small but common. You should continually be looking for opportunities using analysis and be prepared to make releases weekly, if not more often. How do you know when to schedule a new release?

We hope that, in the end, you’ll agree with us that performance marketing is the goal, and analytics is a means to the end. Don’t be tempted to use analytics for its own sake; that’s largely a waste of time and money. You should use analytics to create insight into your processes. Then, take action on its findings so you can achieve your overall business goals. Web Design Today If you’ve ever attended a web meeting at a large company, you know that such a gathering can resemble a family dinner after a few too many cocktails.

Today we have digital cable and Internet Protocol TV (IPTV) bringing all the media channels closer together in both spirit and technology. The lessons learned in measuring the Internet over the past decade will provide the framework for eventually measuring all media. Your online marketing strategy today will most likely become your all-media strategy next year. qxd CHAPTER 1: THE BIG PICTURE ■ 14 4/23/07 11:12 AM Page 14 modern practices of advertising and PR, marketing tries to create value. In many cases, it appears to be successful.

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