By Ana Sofia Elias, Rosalind Gill, Christina Scharff

This quantity ways questions on gender and the politics of visual appeal from a brand new standpoint by means of constructing the thought of aesthetic labour. Bringing jointly feminist writing concerning the ‘beauty fable’ with contemporary scholarship approximately new different types of paintings, the e-book means that during this second of ubiquitous images, social media, and 360 measure surveillance, girls are more and more required to be 'aesthetic entrepreneurs’, protecting a relentless kingdom of vigilance approximately their visual appeal. the gathering indicates that this paintings is not only at the floor of our bodies, yet calls for a metamorphosis of subjectivity itself, characterized via notions of private selection, risk-taking, self-management, and person accountability. The e-book comprises analyses of on-line media, good looks provider paintings, lady genital plastic surgery, educational model, self-help literature and the seduction group, from various international locations.

Discussing good looks politics, postfeminism, neoliberalism, labour and subjectivity, the booklet should be of curiosity to students and scholars with an curiosity in Gender, Media reviews, Cultural reports, Sociology, Social Psychology and administration Studies.

“This hugely enticing, shrewdpermanent, and wide-ranging assortment analyzes how, less than the self-governing mandates of neoliberalism, the calls for that women and ladies control and keep watch over their our bodies and visual appeal have escalated to new, unforgiving degrees. a unique energy of the publication is its emphasis at the upward thrust of ‘aesthetic labour’ as a world, transnational and ever-colonizing phenomenon that seeks to comb up ladies of all races, a long time and locales into its disciplinary grip. hugely recommended.”

-Susan J Douglas, University of Michigan, USA

the inherited accountability that continues to be women’s specific burden to manage.”

-Melissa Gregg, Intel company, USA

“This ebook incisively conceptualizes how neo-liberalist and postfeminist developments are ramping up pressures for glamour, aesthetic, type, and physique paintings within the normal public. In a second while YouTube ‘makeup the right way to’ video clips obtain hundreds of thousands of hits; what to put on and the way to put on it blogs clock titanic followings; and staying ‘on model’ is bought to us because the key to private and monetary luck, ‘aesthetic entrepreneurship’ is sure to turn into a go-to idea for somebody looking to comprehend the profound shifts shaping exertions and existence within the 21st century.”

-Elizabeth Wissinger, City college of recent York, USA

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Extra resources for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism

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Avaro Jarrin (2015) deploys the notion of biopolitics to think about how beauty functions in the reproduction of racial inequalities in Brazil. More radically, Mimi Nguyen (2011) and Minh-Ha Pham (2011) interrogate the ‘biopower of beauty and fashion’ and their entanglement with ‘humanitarian imperialisms’ in the period since the attacks on the World Trade Centre on 11 September 2001. In their powerful and important essays they show how notions such as the ‘right to fashion’ are intimately entangled in what some would characterise as a ‘femo-nationalist’ politics (Farris 2012).

Whilst this idea has an instant recognition factor—most people can think of times when they felt something before they were able to put it into words—this view has been much criticised for its dependence upon problematic scientific (brain) research and for its implication that affect is somehow a-social or even pre-social. Margaret Wetherell (2012) has developed a rigorous 1 Aesthetic Labour: Beauty Politics in Neoliberalism 19 constructionist and discursive re-reading of affect theory which has been taken up in feminist beauty studies by Jean McAvoy (2015) and Ana Elias (2016).

We consider these themes below, showing how they inform the ideas presented in this book. Intersectional and Transnational Beauty Studies A long-standing and important feature of feminist research on beauty has been its appreciation that the politics of appearance is not simply related to gender but also constituted by ideologies of race, class and nation. There has been extensive research on beauty pageants examining their role as nationbuilding projects and considerable analysis of the global/globalising nature of the beauty industry and its role in valorising particular racialised femininities over others (Banet-Weiser, 1999; Leeds Craig, 2002).

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