By Noah Horowitz
Paintings this present day is outlined by means of its dating to funds as by no means ahead of. costs were pushed to extraordinary heights, traditional limitations in the artwork global have collapsed, and artists imagine ever extra strategically approximately the way to enhance their careers. artwork is not any longer easily made, yet packaged, offered, and branded. In Art of the Deal, Noah Horowitz exposes the internal workings of the modern artwork marketplace, explaining how this precise economic system got here to be, the way it works, and the place it's headed.
In a brand new postscript, Horowitz displays at the evolution of the exchange because the book's unique free up in 2011, shining gentle at the market's persevered ascent in addition to its such a lot pressing demanding situations.
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Extra info for Art of the Deal: Contemporary Art in a Global Financial Market
I Would the first two pages make you want to read the whole docu- f ment? I KEEP IT CLEAN In addition to writing a great executive summary, you can increase the effectiveness of your entire business plan by keeping it short, simple, and effective: PROVIDE THE RIGHT NUMBERS Investors don't spread business plans across the table and pick the ones to fund based solely on financial projections. Most business plans submitted to venture capitalists are more similar than they are • DO NOT EXGEED TWENTY PAGES IN LENGTH.
That's a mistake. Use bullets instead: short bursts of text that capture the main point. Even when entrepreneurs use bullets, they put them all up at once. That's also a mistake. Build your bullets: click, bullet 1, explain; click, bullet 2, explain; click, bullet 3, explain. This is the only time you should use animation, and I recommend using the simple "appear" animation at that. • USE ONLY ONE LEVEL OF BULLETS. The use of bullets with bullets means that you're trying to communicate too much information on a slide or that your thinking is fuzzy.
Raynor. The Innovator's Solution: Creating and Sustaining Successful Growth. Boston: Harvard Business School Press, 2003 Nesheim, John. High Tech Startup: The Complete Handbook for Creating Successful New High-Tech Companies. New York: Free Press, 2000. Trout, Jack. The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right. New York: McGrawHill, 1999. Activation •4 CHAPTER 5 The Art of Bootstrapping It's all right to aim high if you have plenty of ammunition.