By Cristian Darie

Starting personal home page and MySQL E-Commerce: From beginner to specialist, moment version is an replace to the preferred publication displaying readers easy methods to create e-commerce web content utilizing of the world's most well liked applied sciences: the Hypertext Preprocessor scripting language and MySQL database. as well as guiding readers throughout the production of a whole, operating web site utilizing sound company improvement suggestions, the authors take care to supply readers with a number of substitute implementation recommendations: for example readers are proven tips on how to settle for funds from either PayPal and charge cards. The publication has additionally been up to date to mirror the most recent improvement tendencies, displaying readers tips to improve their buying cart utilizing Ajax, combine with Amazon's net companies, and inspire buyer suggestions via state-of-the-art interactive positive aspects.

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Extra resources for Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition

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Your main consideration here is finding an efficient way to process payments and deliver orders to whoever manages your stocks or warehouse. How will you give your customers confidence in your ability to protect their data and deliver their purchases on time? qxd 6 1/30/08 12:02 PM Page 6 CHAPTER 1 ■ STARTING AN E-COMMERCE SITE Serving customers: Will customers require additional help with products that they buy from you? Do you need to offer warranties, service contracts, or other support services?

Figure 2-3. Example of information exchange among application tiers The Right Logic for the Right Tier Because each layer contains its own logic, sometimes it can be tricky to decide where exactly to draw the lines between tiers. In the previous scenario, instead of reading the product’s quantity in the business tier and deciding whether the product is available based on that number (resulting ultimately in two database calls), you could have a single stored procedure named add_product_if_available that adds the product to the shopping cart only if it’s available in stock.

Therefore, moving on to Phase III as soon as possible would be best for this company, so it can benefit from the preferential card-processing rates. Summary In this chapter, we’ve discussed the positive financial and customer service aspects of including e-commerce in your business operation. In the real and sometimes hostile commercial world, where it’s important to focus on raising short-term revenue and minimizing risk, an e-commerce site will help you by • Increasing your customer base • Persuading your customers to spend more • Lowering your fulfillment costs We’ve applied those principles to a three-phase plan that provides a deliverable, usable site at each stage and continues to expand throughout this book.

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