By Vincent Rainardi

I will be able to inform - this writer has outfitted genuine information warehouses. This publication has such a lot of actual international program options, distilled into lower than 500 pages. I.E. it's not no longer a bible ebook, that which places you to sleep, even though it is a brilliant reference booklet. it's Inmon and Kimball agnostic - large profit the following. whereas the DW toolkit books are nice, they're in basic terms nice for Kimball warehouses. Being within the Inmon camp, I savor the authors' insurance of the ideas of the Operational info shop, and Normalized info shop. This booklet will be the 1st ebook you learn in development an information warehouse. even if the categorical sql code examples express SQL Server code, all innovations may be utilized to Oracle, and so forth. just a couple proceedings. there's a loss of assurance for modeling localization, i.e. modeling for neighborhood language specifications of the clients. the writer also needs to point out that info Modeling instruments, reminiscent of ErWin, PowerDesigner (best IMO), or ER/Studio can relatively improve metadata modeling, and documentation, even though he covers metadata rather well. That apart, I nonetheless supply this e-book a five celebrity ranking, in lieu of the entire thought books in the market, which lack genuine global program examples.

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When data mining is used to predict the future, it is called predictive analytics. In business intelligence, popular applications of data mining are for fraud detection (credit card industry), forecasting and budgeting (finance), developing cellular/mobile packages by analyzing call patterns (telecommunication industry), market basket analysis (retail industry), customer risk profiling (insurance industry), usage monitoring (energy and utilities), and machine service times (manufacturing industry).

Html for more information. qxd 18 11/15/07 10:24 AM Page 18 CHAPTER 1 ■ INTRODUCTION TO DATA WAREHOUSING that purpose. This is achieved using reports and OLAP. Data warehouse reports are used to present the integrated business data in the data warehouse to the business users. OLAP enables the business to interactively analyze business transaction data stored in the dimensional data warehouse. I will discuss the data warehouse usage for business intelligence in Chapter 13. Customer Relationship Management I defined CRM earlier in this chapter.

The data mining applications retrieve data from this database to apply various data mining algorithms and logic to the data. The application then presents the result to the end users. You can use data mining for various business and nonbusiness applications including the following: • Finding out which products are likely to be purchased together, either by analyzing the shopping data and taking into account the purchase probability or by analyzing order data. Shopping (browsing) data is specific to the online industry, whilst order data is generic to all industries.

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