By Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken (auth.)
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Additional resources for Business Discourse
We will discuss many studies of business discourse from around the world in Part 3 of this book. To conclude this brief overview the profile of Shanta Nair-Venugopal below illustrates the work of an Asian scholar who has analysed not only the use of languages within business settings, but also, equally, the nature of intercultural business 36 Business Discourse communication and the role of English within it (see also Chapter 2 for further discussion on intercultural issues in business contexts and the challenges this poses for the future of business discourse research).
Pennycook 2004: 789). Intercultural business discourse One very fruitful area of research in business discourse has been the investigation of the communication that takes place when different cultures come into contact with each other in order to do business. In a recent review of the issues and challenges of intercultural business discourse research, Bargiela-Chiappini, Bülow-Møller, Nickerson, Poncini and Zhu (2003) discuss the priorities and concerns that informed and motivated the methodological choices of the five authors involved in the discussion.
7 The nature of business communication from a European perspective There seems to be a general understanding of the identification of the utilitarian goal of developing and disseminating knowledge that increases the effectiveness and efficiency of business operations. (Louhiala-Salminen, 1999: 26) . Elsewhere in the world other aspects of business discourse research have been a focus of attention. As we will discuss in detail in Chapter 4, the issues of power investigated in the Language in the Workplace project co-ordinated by Janet Holmes (see profile below) and her colleagues in New Zealand are a reflection of the multicultural nature of contemporary New Zealand society, as well as a concern with inequality that has characterized Australasian discourse research for a number of years.