By Joseph Dobrian

Few issues can damage a name greater than a poorly written letter or memo. Written in a refreshingly conversational kind, this booklet makes someone eager about opting for up a pen or powering up a note processor to write down transparent, concise English. via its dynamic language, a number of examples, and perform routines, the ebook takes readers all of the means from observing a clean web page to incorporating overseas phrases into textual content.

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1 The blank page (or scren) 3 Writing to your audience 6 Terminology 8 Types of Words 8 Putting words together 10 2 The Style Book 14 "Correct English" 14 What is a style book? 16 Punctuation 16 Capitalization, plurals, possessives, and abbreviations 27 How to write numbers 34 3 Getting to Work 39 Editing and proofreading 39 The Fog Index: A never-fail key to readability 42 Memos 47 Letters 51 Job descriptions 55 Reports 59 Press releases 62 Newsletters 63 E-mail 67 4 Getting to Be an Expert 73 Do's and don'ts from the experts 73 Everyone's favorite mistakes 76 Frequently misused words and expressions 82 Commonly confused words 85 Spelling 101 Correcting your boss 104 Ghostwriting 108 Foreign words and phrases 110 5 Answers to Exercises 115 Index 123 Page 1 1 Getting Started Why Write?

3. Work backwards. If you already know what your conclusion is going to be, Page 5 but don't know how you're going to bring the reader to it, start by writing the conclusion: Therefore, all rules against smoking should be abolished. You have just written your whole story in one sentence. All you have to do now is supply the why and the how. Just write your reasons for wanting the anti-smoking rules abolished, as they come to you. Later, you can worry about putting them in the right order. For now, just get them onto the screen, along with whatever arguments or evidence you might have to back them up.

Title. 06665--dc2197-25274 CIP © 1998 AMACOM, a division of American Management Association, New York. � 1995 AMA Periodicals Division. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.

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